Exhibitions 2025
At a glance
Although it recorded slightly fewer opening days and admissions than in 2024, the sector continues to attract millions of visitors and holds up economically, with audiences willing to invest more in the experience.
Shows
0
opening days
▼ -2.9%
Spectators
0
visitors
▼ -3.8%
Spending
0
euros in spending
▼ -0.3%
Exhibitions, month by month
The sector's performance in 2025 and the comparison with the previous year
2025
2024
Inside the numbers
The sector's key facts
Visitors per opening day
193
▼ -0.9%
The average number of visitors per exhibition throughout the year.
Average spend per visitor
9.68 €
▲ +3.6%
The average amount spent by each visitor per exhibition admission.
Peak month
October
The month with the largest audience at exhibitions
The geography of exhibitions
Shows, audiences and spending, region by region
Top 5 regions
- 1Lombardia17.3 thousand
- 2Piemonte11.2 thousand
- 3Lazio9.5 thousand
- 4Veneto8.3 thousand
- 5Emilia-Romagna5.8 thousand
Bottom 5 regions
- 16Marche1 thousand
- 17Basilicata773
- 18Trentino-Alto Adige349
- 19Calabria182
- 20Molise15