Fairs 2025
At a glance
A driving force for the internationalisation of production chains, Italian trade fairs close 2025 with audience and spending metrics in clear and steady expansion.
Shows
0
fair days
▼ -1.3%
Spectators
0
visitors
▲ +5.1%
Spending
0
euros in spending
▲ +7.1%
Fairs, month by month
The sector's performance in 2025 and the comparison with the previous year
2025
2024
The top ten
The fairs with the most visitors in 2025
Inside the numbers
The sector's key facts
Visitors per day
4,152
▲ +6.5%
The average attendance per fair day
Average spend per visitor
8.43 €
▲ +1.9%
The average amount spent by each visitor per admission to fairs and exhibitions.
Peak month
November
The month with the largest audience at fairs
The geography of fairs
Shows, audiences and spending, region by region
Top 5 regions
- 1Lombardia627
- 2Emilia-Romagna408
- 3Veneto242
- 4Toscana238
- 5Lazio226
Bottom 5 regions
- 15Abruzzo31
- 16Sardegna19
- 17Calabria12
- 18Basilicata3
- 19Valle d'Aosta2